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Technology, Research and Development: INSTITUTE FOR ANIMAL PRODUCTION

In a world where consumers increasingly value products that are natural, produced with social responsibility and with environmentally friendly production standards it becomes important that the meaning of these concepts are understood. For the producer it is important to understand the meaning of words like ‘organic’, ‘animal friendly’, ‘environmentally friendly’ and ‘social responsibility’ in practice. What is acceptable and what is not. For the consumer it is important that there is a responsible ‘watchdog’ organisation that sets the necessary guidelines and monitors their application. For the processors and marketers this ‘image of the industry’ is essential to any promotion that focusses on new consumer values. This document paves the way. More so it is an combined effort by prominant role-players in the industry. It can therefore be expected that it will develop into a responsible instrument forming the basis for the further development of the sheep and wool industry. - Almero de Lange, Chairman: South African Woolgrowers' Association.

Contact details:
National Wool Grower’s Association of South Africa
PO Box 650
Caledon
7230
Tel: 028 212 3160
E-mail: natwool@com2000.co.za

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